We believe in better sleep for all

DIRECTORS

Who are we?

A team of people dedicated to providing better snoring and sleep hygiene options to patients, and more patient bookings for health professionals.

Joel Simpson

Founder and Director
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Greg Goodman

Founder and Director
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Alwin Ngai

Director and Operations Leader
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Joel Simpson

Founder and Director
Role in Good Sleep Co

Joel is one of the founding directors of Good Sleep Co. Joel Brings 12 years of experience in the sleep apnea and snoring treatment market to the development of Good Sleep Co products. Specifically, Joel leads the development of digital assets and tools that assist patients and practitioners in the treatment journey. Joel is passionate about improving connected health options in the sleep apnea space and helping to position Good Sleep Co as a market leader.

Overview

Joel Simpson is one of the founders of Good Sleep Co and is a previous director and founder of Rise Sleep Health based in South East QLD.  Joel has worked with patients with sleep disordered breathing for 12 + years across multiple disciplines. Joel specifically has worked in a market leading sleep diagnostic and treatment business (Rise Sleep Health) for 5 years and in the technology and medical device sector of sleep apnea for 8 years. Joel has trained and advised multiple companies and clinics in building effective sleep apnea treatment brands. He has a wealth of experience in creating business development processes in sleep businesses and is passionate about assisting companies achieve great success in the field.

Greg Goodman

Founder and Director
Role in Good Sleep Co

Greg is one of the founding directors of Good Sleep Co. Greg transfers his 20 years’ experience in the healthcare industry to bring Good Sleep Co products to life. Greg works with key partners, including multinational businesses and corporate clinic groups, to improve access to Good Sleep Co products. Greg is an integral leader of the design team for all the Good Sleep Co products and has a strong focus on the patient experience throughout the treatment lifecycle.

Overview

Greg Goodman is a highly experienced Managing Director with over 20 years in the dental industry. He holds a Bachelor of Accounting degree and an MBA, making him a valuable asset to any organization. Throughout his career, Greg has demonstrated a strong ability to establish and grow successful businesses. One notable achievement is the establishment of Pacific Dental Specialties, which under his leadership has become a well-respected and profitable company in the dental industry. Followed through by the sale to the biggest Dental company in the world.

Greg is a firm believer in the importance of strong customer relationships, and this ethos is evident in the way he leads and manages his teams. He understands that a company's success is built on the satisfaction of its customers, and he always goes the extra mile to ensure that each client is completely satisfied with the products and services provided. With his wealth of experience, analytical skills, and customer-centric approach.

Alwin Ngai

Director and Operations Leader
Role in Good Sleep Co

Alwin joined Good Sleep Co as a director in 2022. He brings with him a wealth of experience in the delivery of high quality, custom made, dental appliances. As a long-term executive of a publicly listed company, Alwin provides powerful insight and leadership in the business. Alwin drives innovation and performance through leveraging cutting-edge technology to achieve best in class patient outcomes

A former lawyer and computer scientist, Alwin joined the dental industry in 2005 at a time when digital dentistry was in its infancy. Since then, he became a leading expert and was responsible for technology deployment at one of the largest dental labs in the world. During his term as Vice Chairman and Chief Operating Officer at Modern Dental Group (HKEX: 3600), he has built and managed labs and milling centres from as small as 5 persons to as big as 3,000. And now, as Founder and CEO of Axon Dental Solutions, he is using this knowledge to help dental labs achieve their full potential.

Education
  • Bachelor of Science (Hons) in computer science, University of Melbourne Bachelor of Laws, University of Melbourne
  • Master of Applied Commerce (Marketing), University of Melbourne Executive MBA, City University Hong Kong
  • Areas of interest
    • Digital dentistry
    • Dental materials – especially high tech ceramics
    • Data modelling
TIMELINE

Our journey for better sleep

We’ve been striving for better sleep apnea treatment options and diagnosis since 2018

2018

ResDent app launched

2021

First Hushd device sold

2022

Hushd Pro series launched

2022

SleepCare app launched

2023

Distributors in MY, SG, Aus, USA & NZ
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Contact

Get in touch to see how Good Sleep Co can help your patients with sleep apnea treatment pathways.

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